Helsinki needed to capitalize on its position in the world's happiest country and its reputation for offering an exceptional quality of life, innovation, and a sense of belonging. The challenge was to translate these strengths into a compelling international brand.

Helsinki Partners, the city's international marketing unit, hired Kallan&Co to do the work. The result is a case study in how to integrate brand promise, visual identity, website, ad campaigns, and digital channels into a seamless experience for global audiences.